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Speak Like a CEO by Oliver Aust

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How to Use Persuasion to Elevate Your Influence

This week in the world’s #1 newsletter on leadership communication: Seven habits of highly persuasive people The power of rituals Are you an inspirational leader – or an infuriating one? 7 Ways of Using Persuasion to Elevate Your Influence Persuasion isn't about manipulation. It's about influence. Your influence. Ever notice how some people just have that knack for getting you to agree, almost without you realizing it? It's not magic, it's a skill. And the best persuaders have habits that...

This week in the world’s #1 newsletter on leadership communication: The secrets to keeping your audiences hooked How to become a trusted leader How you tell a deeply personal story Never Lose an Audience Again: 10 Proven Engagement Tactics Ever felt like you're speaking into a void? Like your brilliant ideas are just bouncing off the walls of a silent room? I've been there. On one occasion years ago, half the room was staring at their phones, completely ignoring me. Nothing special about...

This week in the world’s #1 newsletter on leadership communication: 5 ways to be unforgettable in every conversation One of my all-time favorite podcast episodes The secrets of successful virtual communication 5 Ways to Be Unforgettable in Every Conversation Have you ever met someone who left a lasting impression after just one conversation? Someone who’s just great at talking? The good news is that great conversationalists aren’t born, they’re made. Being unforgettable isn’t about talking...

This week in the world’s #1 newsletter on leadership communication: Soft skills are dead The New Science of Storytelling with Will Storr How Leaders Use Rituals (and What to Avoid) Why “Soft Skills” Are the Hardest Leadership Skills to Get Right I must have come across 10 LinkedIn posts this week touting “soft skills”. I think that’s weird – especially once you understand where the term comes from. → Treating people with respect isn’t soft.→ Building trust with customers isn’t soft.→...

This week in the world’s #1 newsletter on leadership communication: How to create an unforgettable Digital First Impression The Human Side of Leadership: Burnout, Growth, and Purpose Become an AI-Savvy Leader How to create an unforgettable Digital First Impression Hi Reader Last week, we offered 100 of you a free LinkedIn assessment, providing each participant with three quick wins. Apologies to those who didn’t make it into the first 100—we received far more requests than we could...

This week in the world’s #1 newsletter on leadership communication: How To Leverage AI For Your Communications FREE Webinar on AI & Communications Mastering the Science of Conversations The DNA of Engagement How To Leverage AI For Your Communications AI is not just a productivity tool. It can also transform your leadership communications. True, AI can save you a full day every week. That’s exactly what my team and I have achieved by integrating AI into our communication workflow. And you can...

This week in the world’s #1 newsletter on leadership communication: How to land a TED Talk in 2025 FREE Webinar on AI & Communications Stories Sell: Storytelling Secrets for Leaders How to Write for Busy Readers How to land a TED Talk in 2025 Many of you have asked me how I landed my TEDx talk. (It happens in just six weeks and I will speak on the impact of AI on leadership communications.) It was actually relatively simple, so let me share my exact step-by-step blueprint with you. Step 1: Go...

This week in the world’s #1 newsletter on leadership communication: How to write so you get everything you want Looking to launch or grow your podcast in 2025? Unlock the Science of Authentic Conversation How To Write So That Busy People Respond Is it possible to write emails that even busy CEOs, millionaires and prospects will answer? Yes there is. Don’t get me wrong. There is no guarantee that a particular person will respond. It’s a numbers game. And you want the numbers to be in your...

10X Your Leadership Communication in 2025 Hi Reader Let’s kick off 2025 together over a cup of coffee. There are a few spots left for my free webinar on Tuesday on How to Become a Top 1% Communicator in 2025: 🗓 January 7th, 2025⏰ 5 PM CET During this session, I’ll give you the blueprint to... Become a confident presenter who captivates any audience. Land a TED talk or an industry conference speaking slot in 2025. Score guest spots on major podcasts to amplify your message. 5X your LinkedIn...

7 Conversations That Changed How I Think in 2024 Hi Reader It is no secret that I am a big fan of podcasts. Partly because I’m a big proponent of what I call “double time.” That is the time I get to use twice – like listening to a podcast while driving, cooking, or working out. To me, it’s the opposite of scrolling social media or daily news, which is “double negative time” – I get confronted with a lot of negativity, and it wastes my time as the feed absorbs all my attention. In this last...