This week in the world’s #1 newsletter on leadership communication: 20 Psychological Triggers That Move People to Action How to Become Indistractable in a World of Noise Free Webinar on Overcoming Nervousness The OG of Storytelling Books 20 Psychological Triggers That Move People to Action Up to 98% of what our brains are doing is subconscious. To be clear, I believe that we have agency and free choice, and that we aren’t automatons that merely react to certain triggers. But it is also true...
13 days ago • 4 min read
This week in the world’s #1 newsletter on leadership communication: Seven habits of highly persuasive people The power of rituals Are you an inspirational leader – or an infuriating one? 7 Ways of Using Persuasion to Elevate Your Influence Persuasion isn't about manipulation. It's about influence. Your influence. Ever notice how some people just have that knack for getting you to agree, almost without you realizing it? It's not magic, it's a skill. And the best persuaders have habits that...
20 days ago • 3 min read
This week in the world’s #1 newsletter on leadership communication: The secrets to keeping your audiences hooked How to become a trusted leader How you tell a deeply personal story Never Lose an Audience Again: 10 Proven Engagement Tactics Ever felt like you're speaking into a void? Like your brilliant ideas are just bouncing off the walls of a silent room? I've been there. On one occasion years ago, half the room was staring at their phones, completely ignoring me. Nothing special about...
27 days ago • 3 min read
This week in the world’s #1 newsletter on leadership communication: 5 ways to be unforgettable in every conversation One of my all-time favorite podcast episodes The secrets of successful virtual communication 5 Ways to Be Unforgettable in Every Conversation Have you ever met someone who left a lasting impression after just one conversation? Someone who’s just great at talking? The good news is that great conversationalists aren’t born, they’re made. Being unforgettable isn’t about talking...
about 1 month ago • 3 min read
This week in the world’s #1 newsletter on leadership communication: Soft skills are dead The New Science of Storytelling with Will Storr How Leaders Use Rituals (and What to Avoid) Why “Soft Skills” Are the Hardest Leadership Skills to Get Right I must have come across 10 LinkedIn posts this week touting “soft skills”. I think that’s weird – especially once you understand where the term comes from. → Treating people with respect isn’t soft.→ Building trust with customers isn’t soft.→...
about 1 month ago • 5 min read
This week in the world’s #1 newsletter on leadership communication: How to Become a World-Class Listener Become a Brand Legend How to Go Viral A Story is a Deal How to Become a World-Class Listener Ever find yourself in a meeting, nodding along, but your mind drifts elsewhere? It happens to all of us. Listening should be easy, right? But it is not. Despite spending nearly 50% of our workday listening, it's an often-overlooked leadership skill. The 125/400 Rule and 125/900 Rule explain why –...
about 2 months ago • 4 min read
This week in the world’s #1 newsletter on leadership communication: How to create an unforgettable Digital First Impression The Human Side of Leadership: Burnout, Growth, and Purpose Become an AI-Savvy Leader How to create an unforgettable Digital First Impression Hi Reader Last week, we offered 100 of you a free LinkedIn assessment, providing each participant with three quick wins. Apologies to those who didn’t make it into the first 100—we received far more requests than we could...
2 months ago • 3 min read
This week in the world’s #1 newsletter on leadership communication: How To Leverage AI For Your Communications FREE Webinar on AI & Communications Mastering the Science of Conversations The DNA of Engagement How To Leverage AI For Your Communications AI is not just a productivity tool. It can also transform your leadership communications. True, AI can save you a full day every week. That’s exactly what my team and I have achieved by integrating AI into our communication workflow. And you can...
2 months ago • 3 min read
This week in the world’s #1 newsletter on leadership communication: How to land a TED Talk in 2025 FREE Webinar on AI & Communications Stories Sell: Storytelling Secrets for Leaders How to Write for Busy Readers How to land a TED Talk in 2025 Many of you have asked me how I landed my TEDx talk. (It happens in just six weeks and I will speak on the impact of AI on leadership communications.) It was actually relatively simple, so let me share my exact step-by-step blueprint with you. Step 1: Go...
3 months ago • 3 min read